One of the most popular and successful ways to expand a brand is through event planning and staging activities. Well executed events can raise the brand or damage the brand. Event planning and execution are not happenstance occurrences.
A good and winning event takes attention to detail, a commitment by the company representatives and disciplined goal setting and achievement. Because poor event planning and execution can have a substantial downside, many businesses outsource the event planning to professional event planners and send their key employee representatives to business coaching programs to be equipped to achieve maximum results. Continue reading