Training For Your Event Marketing

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business eventOne of the most popular and successful ways to expand a brand is through event planning and staging activities. Well executed events can raise the brand or damage the brand. Event planning and execution are not happenstance occurrences.

A good and winning event takes attention to detail, a commitment by the company representatives and disciplined goal setting and achievement. Because poor event planning and execution can have a substantial downside, many businesses outsource the event planning to professional event planners and send their key employee representatives to business coaching programs to be equipped to achieve maximum results. Continue reading

Seven Basics of Business Coaching

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business coachBusiness coaching is a process that mystifies many experienced business persons and SME managers. To better understand what business coaching can do for you and your business and career, you first should understand the seven basic principles that guide business coaches.

Human Technology – Business coaches regard human interaction and communication skills as the technology that is the difference between success and failure. As such, business coaches work to develop better cognitive powers, more professional behavioral patterns and defenses against the emotional upheaval that business can cause.  At the core of business relationships, coaches are always respectful and hope their clients will follow suit. Continue reading